When you look at blog stats for some of the top bloggers on the internet it comes to no surprise that their volumes of comments are based on who they know and not really what they know.
The question then becomes, how do the writers of those blogs get to know the people who read or comment on their blogs?
Surveys show that most of the followers of a person’s blog site (84%) are personal friends. Then 10% are strangers interested in the subject. That leaves 6% to people who just stumble upon the site.
So, it seems that the more you tell friends about your blog the more people are going to start following what you have to say. This also confirms what I have been saying for over a year now that there has to be some crossover to the offline world in order to make the online world work.
Now, if your friends are all offline and do not participate online for any reason then the problems turns to getting offliners online. Why is this a problem? Well SPAMMING and other forms of deception are not helping. Estimates show that there are over 500 million people in the world who have been online, got so feed up with the trash, deceit, deception and the spam they have left the internet for ever. That means that there are a lot of people who know how to get online and are capable of doing so but choose not to because they see no value to being online.
So, getting friends to come online to read your blogs is near impossible.
How about making new friends who are online? Well that is also pretty tough given the fact that over 83% of the people online are looking for an angle or driven by something other than reading blogs. The number one thing that people come online for is to find someone of the opposite sex to communicate with or look at. This closely edged out scamming by just a few decimal points. Give all of this I see why most people are finding it hard to attract strangers to their sites.
How do the blogs sites explain having tens of thousands of friends? Over 78% of the blogs sites that have thousands of real people viewers are on the subject of Technology. Blogs sites that discuss subjects pertaining to anything new or are fashionably popular are going to draw the few hundred thousand people who roam around the internet after going to their friends sites to read. So if the search engines pick up a keyword on Britney Spears or other popular celebrities or subjects they will send them to those blog sites.
So, back to why it is who you know more than what you know. Getting to know anyone online is getting tougher and it only makes sense that if you are wanting to make a go of being online then you need to bring your offline friends online. If that does not work then you are going to have to make friends offline who are interested in what you have to say and are interested in coming online to read about it. So to make blogging worthwhile you need to get started build on the list of people you know off line.
To learn more about this subject and more on business and golf, check out the IBGS Site.