From time to time I will cruise the Internet Marketing blogs and read what some of the guru’s have to say about how to drive traffic to a site.
I keep getting a couple of questions popping in my head which I am not sure they are being fully answered in anything I am reading on these sites. These questions are… What is the reason someone wants to get traffic to their site? And, how did the guys who say they get millions of hits a day get traffic to their site?
I am still reading and have not really got an answer that addresses these questions directly. I have some assumptions I can make.
I suspect that the reason people want traffic to their site is to draw attention to something they have for sale or in hopes that the viewers will slip up and hit one of the pay for click ads.
As far as how the ‘million hit’ people got the traffic, well, I have not found anyone who can really provide me an answer that I can believe so I will assume that most of these guys and gals received their traffic from offline efforts that are related to the region of the country or world they are from. Plus, the subject matter of what they write about…and some expensive marketing and search engine optimization has a lot to do with it.
It seems that anyone in Simi-Valley, San Francisco and Seattle are going to get thousands of hits to their sites no matter what they do or say. Why? That is a good question. Is the material they offer any better there than someone in St Louis? Does the content have more validity there than in Jackson, Mississippi? Does the subject matter have more to do with it? Now we are getting somewhere….I believe it does.
On the most part I have found that material concerning Techy or gadget stuff is what is getting the most hits. The reason would be easy to understand since who is online more than any industry?…techs and geeks. Plus, the internet is a technical marvel, so most of the people who know how to use the internet are going to be hunted down those people and not someone who knows about both offline and online operations.
So how does someone like me get traffic to my site? Yes, I am selling services. I have information that is desperately needed by the young and old who are hitting the internet to find information. And yes, I am not a big fan of them, but I do have a few pay for click ads which I would take down in a heartbeat if I could get more traffic to my site for the services I provide.
What are others like me doing…well, most have found that all of this stuff you have to do to get traffic to your site is really all not worth it and have left the internet to concentrate on their offline economy. This should concern all of the techs and geeks because who is going to be left to click on their ads if these non-tech consumers leave the internet to pursue efforts that are counter to their efforts. Surely the tech and geeks are not going to depend on themselves to drive their economy online forever. If they believe this is so, they need my services worst than I thought.
I am still reading and talking to learn more about what and who is driving the bus here on the internet…as soon as I can get enough information to determine if all of this is worth it I will let you know.